which of the following is true of consumer magazines?07 Aug which of the following is true of consumer magazines?
When publications fix advertising rates based on a set average circulation figure that is nearly always below the actual circulation delivered by a given issue but carries no guarantee, they are using: D. reduce overall costs of newspaper advertising. B. ads in magazines are intrusive and cannot be ignored. National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: E. they offer companies a way of boosting membership in labor organizations. Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled. Marketers of tobacco products spend most of their media budget in magazines because: NMen is likely to be an example of a: The company is using this as a test run to identify which ad offers greater receptivity. Newspaper supplements Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. B. Overall drop in magazine prices due to: 1. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. accounting. Velocity Inc. makes shoes for athletes. C. selective binding. _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. E. controlled-circulation. B. However, the ad created by its creative team was way larger than the normal page size specified by the magazine publisher. Total circulation D. they want to communicate customized information to magazine readers. A. daily newspapers C. their ability to deliver the advertiser's message to as many people as possible in the target audience. A. local zone. The proprietary research technique developed by McCann-Erickson Worldwide that helps evaluate how consumers feel about brands and the nature of their relationship with them is known as: A personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier for novices to use. A. Which of the following is true of newspapers as an advertising medium? Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? 16. D. their broad geographic focus. Which of the following is true of magazine advertising? C. Professional D. Creative flexibility Advertisers prefer using black and white ads because of the greater visual impact on portraits. D. regional editions of specialty magazines. A. standard advertising units. C. insert B. enhanced advertising pages. A. B. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. Health Magazines. Show how the company reported cash flows from financing activities during 2016 (the current year). D. circulation. e. a split run, Mars Inc., a premium cosmetics company, takes out ads in the Philadelphia, Boston, and Seattle editions of PlutoMag, a national magazine. Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs. Major retail chains Which of the following is a characteristic of magazine-based advertising? Magazine networks They are generally considered unsuitable for national advertising due to their high cost. D. It states that copies sold at greater than 50 percent of the value of its production cost cannot be counted as paid circulation. is considered to be an inefficient way to build frequency. D. geographic reach. Consumers are generally receptive to advertising in magazines because: _____ are reruns of network shows that are bought by individual stations to broadcast. D. is the most popular method for obtaining greater reach. They should do so by advertising in: It must be published on a controlled-circulation basis. D. principal-circulation Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. Which of the following statements about newspapers as an advertising medium is true? Magazines are a highly specialized medium that reach specific target audiences. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. A. gatefolds. Which of the following advantages of magazines as an advertising medium is illustrated in this scenario? This is an example of a(n) _____ publication. She sold the stock at$39.94 per share and paid a $39.95 sales commission. B. open B. the sports section of national newspapers. Pluto Inc. prepares two magazine ads with slight regional variations. (Doc) Meil-122 *P.s* Pakitignan Ng Maayos Yung Sagot Mga Dzai/ Dzong There are many aspects to health like psychology, nutrition, fitness. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? B. B. is considered to be an inefficient way to build frequency. C. a preprinted insert C. There has been a decline in magazine readership because magazines offer general . c. They exceed business markets by size in most countries d. B. Which of the following statements best describes the relationship between marketing and communications objectives? B. Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. B. alter the appearance and feel of a magazine and a reader's relationship to it. E. Print networks. D. printacular. Moreover, the Covid-19 outbreak made the world more conscious of health. C. They offer high market penetration and coverage. B. Sales results offer little guidance or direction to those responsible for planning and developing the advertising program, Determining a target market's present level of awareness and knowledge of, and liking for, a product often requires _____ measures, _____ is an approach to integrated marketing communications planning that involves determining what tasks need to be done and which marketing communications planning functions should be used to accomplish them. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. C. Pass-along readers should be totally discounted in evaluating magazine readership. According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. D. Special-audience B. guaranteed readership. Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. C. Color ads are considered better suited for attracting and holding attention. Trade High selectivity Which of the following is true of split runs? B. With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. On December 31, 2018, Kasznik, Inc., issued $720,000 of 11 %, I 0-year bonds for$678,708, yielding an effective interest rate of 12%. (p. D. the higher degree of pass-along readership. Lack of demographic selectivity D. Selective binding In magazine advertising, this third page is referred to as a(n): Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: C. It offers relatively lower reach and frequency than other media. c. psychographic selectivity B. multiplying the total readership by the average pass-along readership number. E. They typically offer limited selectivity. The arrangement under which syndicated programs are offered free or at a reduced rate to local stations but with some advertising time presold to national advertisers is known as: Which of the following is true for participations? . C. their duplicate circulation with daily newspapers. The total audience, or readership, of a magazine can be calculated by: multiplying the readers per copy by the circulation of an average issue. Split running _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. E. day-after-recall. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. B. Lack of permanence B. a. C. pass-along readership. A. preferred position C. Cross-media running Which of the following is true of newspaper advertisements? C. magazines are high-involvement advertising medium. A. their poor image. C. multisensory ad. It is also referred to as the agate line. They typically originate in small towns or suburbs. It also features several advertisements for men's products such as watches, clothing, and grooming products. This is an example of a(n): printacular 17. True or False? D. national newspapers. The ads are set to be launched in alternate copies of a particular issue. This ad is an example of a(n): Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. D. the creative appeal of magazine ads. _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. E. They are typically considered to be less cluttered than other print media. Postal Act of 1879--lower postage rates 2. They do not focus on news and recent events. e. gatefolds, .Print advertising space is generally sold on the basis of ________, such as full page, half page, and quarter page: Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. E. It does not offer selective binding opportunities. Selective binding and ink-jet imaging make it possible for magazines to offer: _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. A. If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Traditionally, newspaper advertising space for national advertisers has been sold according to the: Which of the following is true of standard advertising units system? Which of the following is considered a major criticism of the DAGMAR approach? Advertisers generally attach greater value to primary in-home readers than pass-along readers. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. Which of the following statements about magazines as an advertising medium is true? C. They can be reproduced quickly. The cardboard replica was designed to pop-up when a reader opened that particular page. Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg Economics questions and answers. A. Which of the following statements is true about clutter in magazine advertising? National advertisers tend to avoid weekly newspapers because of: The red background behind the lock extends to the very edge of the ad page. E. principal readership. D. It is used to market products but not services. A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. Experts are tested by Chegg as specialists in their subject area. C. the selectivity of magazines. D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. B. printacular. James regularly borrows a magazine from Lily, who subscribes to it. D. secondary subscriber. Syndicated shows are often aired during an undesirable time period. The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. A clothing retailer would use an island ad to: C. is referred to as the process of selective binding. 1. E. hinder the evaluation of the overall benefits of an advertising media. It offers lower consumer receptivity and engagement. Low demographic selectivity Newspapers offer less geographic selectivity than most other media. A. is relatively less expensive than ink-jet imaging. E. It states that magazines are considered as print ads only if they sell more than 50 percent of the total production number. C. Prestige Lead time C. Absence of consumer receptivity to ads E. subtracting the pass-along readership number from the total readership count. E. of its very short lead time. a. a printacular Which of the following is true of newspaper advertisements? A. Weekly newspapers usually do not cover national and world news. C. local advertising rates. Quiz 5 attempts Flashcards | Chegg.com A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. Selective binding According to Young's and Graham Wallas' versions of the stages in the creative process, which of the following is considered the first step? (p. 403) Advertising rate structures are generally based on: A. pass-along readers B. primary readers and pass-along readers with both weighted equally C. verifiable circulation figures D. total readership estimates E. none of the above 81. A. the cost efficiency of magazines. D. trade magazines. E. Geographic selectivity, CL Inc. runs a series of product ads in a popular magazine. This scenario depicts the use of _____. C. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. Which of the following statements about newspapers as an advertising media vehicle is true? If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: C. printaculars C. diminishes the value of pass-along readership. C. Local radio D. international editions of popular food magazines. E. run-of-page ad. D. They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads. C. gatefold business. C. subtracting the ancillary readership number from the total readership count. Which of the following statements about magazines as an advertising medium is true? Split running Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. Advertising creative personnel tend to be: The job of the creative team is challenging because: Why are models of the creative process valuable to those working in the creative area of advertising? They do not enable marketers to use geographic selectivity. Chapter 9 Questions Flashcards | Chegg.com A. magazines that are targeted toward a particular area. Lutfen birini sein 30 0.35 20 O 5 Which of the following statements about newspapers as an advertising medium is true? B) alternative marketing programs are on the rise. Newspapers and magazines are referred to as high-involvement media. They are useful for reaching general consumers of services. Reach B. classified advertising Semiannual interest is payable on June 30 and December 31 each year. c. Circulation D. flat rate What was the net amount of the sale? Media buyers primarily evaluate magazines on the basis of: Verified answer. A. flat To make newspapers more comparable to other media that sell space and time, the newspaper industry uses _____ to determine advertising rates. Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. A. primary circulation A. Verified questions. : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? B. the geographic flexibility of magazines. They do not sell goods that are sold in business markets. Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: \text{Payment of long-term debt}&\$17,075&\text{Dividends paid}&\$205\\ A. local display C. maximum coverage ad. D. Limited reach and frequency a. content C. They are used exclusively by national advertisers. The _____ step of Young's creative process model deals with studying the idea to see if it still looks good or solves the problem; then shaping the idea to practical usefulness. B. Which of the following is a distinctive advantage offered by magazine ads? Which of the following is true of weekly newspapers? E. Pass-along circulation, _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. 1. A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. A. ROP E. networking magazines. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? National advertisers tend to avoid weekly newspapers because of: their duplicate circulation with daily newspapers. Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors. Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. Magazine publishers do not attempt to control the clutter problem. Newspapers are the second largest of all advertising media in terms of total dollar volume. B. high reach and frequency. B. selective binding Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. C. Publication verification networks A. A. A. B. pass-along subscriber. Selective binding and ink-jet imaging make it possible for magazines to offer: both I and II only 11 The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? D. The portfolio inch Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. Business publications are important to advertisers because: the first u.s. magazine, Andres Bradfords American magazine, had a very short life. E. SAU. D. general-interest consumer magazines. A. multisensory ads. Irrespective. D. farming is considered as a community service occupation. C. the presence of extensive clutter. A. the wider reach of specialized publications. CL Inc. printed two versions of the same ad in order to test the effectiveness of each individual ad. Advertisers are required to use large space buys or color to counteract clutter. General business Critics argue that printaculars: A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. A. general business This is an example of _____ advertising. C. open-rate Study with Quizlet and memorize flashcards containing terms like Which of the following groups did British and early American magazines pursue as their audience in the 1700s?, Why was there a boom in the number of American magazines in the mid-1800s?, True or false: Magazines became cheaper in the late 1800s, which caused them to grow in popularity. Use the price data to reply to the following questions. Which of the following is a disadvantage of syndication? B. Magazines are a highly specialized medium that reach specific target audiences. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? D. The problem of clutter is usually solved with split runs. E. consumer publications. B. c. bleed pages Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. Chapter 10- Final Flashcards | Chegg.com Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. B. A. lower permanence. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? E. Impermanence. A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes. b. a gatefold Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? 1) The utility of the consumer is maximum at a point where the indifference curve of the consumer is tangent to his budget line, which happens at the point A. Geographic selectivity B. they provide an effective way to reach consumers who are considered to be a part of niche markets. D. They offer poor reproduction quality. A. special-interest consumer magazines. E. Special advertising. The computer manufacturer would do best to use a(n) _____ appeal to announce the breakthrough. Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: Which of the following is considered a primary benefit derived from using magazines as an advertising medium? Which of the following is true of magazine advertising? Which of the following statements is true of consumer magazines? a. They are not bought by the general public as they offer specialized and in-depth information. D. a printacular Media buyers primarily evaluate magazines on the basis of: their ability to deliver the advertiser's message to as many people as possible in the target audience. D. They are considered inflexible during production. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. Which of the following best defines fluency? The _____ is the market outside the city zone whose residents regularly trade with merchants within the city zone. the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. It offers relatively lower competition. Lack of prestige Which of the following is true of local display advertising? MC ATC AVC Cost dollars per bogel 0 5 10 15 20 25 30 35 40 45 50 Quantity Thundreds of bogels per day Based on the above figure of the costs at Barney's Bagel Bakery, at which of the following levels of output does the marginal product of labor equal the average product of labor? B. digital imaging. Which of the following statements is true of communications objectives? Ltfen birini sein: O only! A. they provide reliable figures regarding the size and distribution of a magazine's circulation. C. magazine supplements d. They are also known as B2B publications. B. gatefold. Which of the following is not true of visuals within magazines? B. The brochures were subsequently handed over to the newspaper office and distributed accordingly. The test can be used as part of the process of measuring effectiveness of each ad. B. B. True or False? Which of the following is a characteristic of magazine-based advertising? D. planners want to be able to predict the degree of clutter and how it will affect their advertising. E. Newspapers offer advertisers more geographic selectivity than direct mail. What is the purpose of a business plan submitted with a loan application? A. The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. E. total page ads, Which of the following is a distinctive advantage offered by magazine ads? _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. A. A health magazine is an excellent idea because health is a topic, as vast as any other. B. special-interest papers. Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: CL Inc. runs a series of product ads in a popular magazine. Target market C. They offer a potential for gaining prestige. It is primarily used by supermarkets and departmental stores. High market share and good market potential. When advertisers buy newspaper space based on combination rates, it means the advertiser gets no discount for quantity or repeated space buys. both I and II only 11. Which of the following is true of consumer magazines? \text{Proceeds from issuance} &&\text{Net sales:}&\\ It is typically considered to lack permanence. Which of the following statements about the length of television commercials is true? Classified They offer several valuable specialized services to advertisers. Solved 34. Which of the following is true of consumer - Chegg The consumer maximizes utility by consuming at point A. II.
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